We live and work by a shared set of core values:
We're here because we love our sports, our brands, and our people. The passion is what gets us up in the morning and on the hill early
We uphold the highest levels of respect, honesty, and ethical standards in all our business practices.
We are committed to delivering the highest quality in all aspects of our products, service, and work.
We aim to exceed our customers’ expectations in all aspects of our product and service performance. We are results driven and prioritize achievement over activity.
Since day one, we've been driven to innovate products that allow our customers to go places they've never been, all in pursuit of pushing the sport further
We welcome athletes with all abilities and from all walks of life to enjoy our products with the belief in teamwork without barriers. To make the best products it's crucial to listen humbly to all perspectives.
The mission of the Fund is to foster equity and inclusion within the fashion industry by providing scholarships to students of academic promise of Black, African-American, or African descent.